This is a design project to create the logo and promotion tools for Futaba Shokai, a dental technician firm based in Marugame, Kagawa. This project was a part of their incorporation process.

The logo with a disciplined design conveys the fact that the firm has been relied upon by many dentists because of the width of areas they can deal with, accuracy, and technical skills. In the logo, two motives; the first Japanese character ‘二’ of the name of the company ‘ニ葉商会’ and the shape of the specialist tool venire calipers, are symbolized. In order for it to embody the precision and sophistication of their techniques, we tried to maintain a hint of tension in it. The theme colour is black which demonstrates their attitudes as dental technicians and adds a universal image to the design. Also, the promotional tools like business cards and the dental lab order form are finished with the similar taste. While maintaining a practical visual with a focus on the simplicity and functionality which was created by specific printing method and specifications, the design expresses the stand point and amount of dedication.