A 100-years old kominka house in Ayagawa-cho, Kagawa, has been renovated into a restaurant, Yae shokudo which specialises in curry, chai and crème caramel.

At the time of its reopening, we embarked on the renewal of the logotype which would accompany the existing logo based on the Flower of Life, the sacred geometry pattern. We began with the development of neutral and universal typeface correspondent with it. In order to achieve an expression with a sense of warmth in the simplicity, moveable type or old character form were used.

Controlled design with abundant blank space and minimum inflection for the packages resulted in a typically Japanese atmosphere with a touch of modern feel. The elegant look created by gold foil stamping on textured paper speaks for the appeal of the carefully selected and cooked food products.

We are glad that we arrived at designs that can be appreciated fully with your five senses and are in line with the owner’s view of the location, ‘the nothing doesn’t mean nothing’